There is competition in the 2D barcode world between Data Matrix, QR Code and PDF417.  Which do you like?  Why?  Before you choose, do you know the features and benefits of each so you can make an intelligent choice?  Now that I’ve asked all those questions, I need to take a step back. For meeting the U.S. Drug Supply Chain Security Act (DSCSA), Congress already made the choice for you.  It’s the same in the E.U., the European Commission made the same choice.  They both picked Data Matrix.  You can’t use QR Code or PDF417 or any other kind of barcode or RFID on prescription drug packages in those markets, or you won’t be compliant and your trading partners won’t want to do business with you.  Does that bother you?  It shouldn’t.  The problem is, some countries around the world are flirting with mandating QR-Codes for drugs rather than Data Matrix. 

Let’s take a look at these three types of barcodes, and in the process, we’ll take a closer look at GS1’s new Digital Link Standard.